Petra Wikström is Senior Director of Public Policy at the Nordic media- and digital consumer brands company Schibsted. She heads the public policy team at Schibsted since 1 January 2020. Petra has extensive experience in working with policy issues for several Nordic media companies, both as self-employed consultant as well as Vice-President of public affairs for the largest commercial broadcasters in Sweden and Finland. She has worked at various media associations both in London and Brussels, and was member of the board of the Association of Commercial Television in Europe (ACT) as well as Director-General for the Satellite and Cable Broadcasters Group in London. Petra, who has a degree in political sciences, is originally from Finland, but is now living in Stockholm.